Introduction to Branding
More than a logo…
Although a logo design may be the first thing that springs to mind when branding is mentioned, branding has become much more. Of course, it all starts with a logo. In fact, if you came to us with your business without a logo, we would advise that this should be the first design that we should work on together. From this we can create a visual brand identity using colour, shape, typography, photography and so on… this can then lead to how your business is presented editorially, on your website, social media, in advertising (perhaps using a recognisable slogan?) until it’s almost a living, breathing entity.
For example, think of Rather Fine Design as Simon Cowell (although much better looking and without the lack of fashion sense!) and your business as the X-Factor contestant with great potential. I’ll sign you to my record company, give you a makeover and shout your name from the rooftops until you’re recognised on every street. Your record will be played on all the right radio stations until people wake up with your song in their head and your face in their mind…
…ok, enough of that. You get the picture.